Complex Product Introduction
An existing market leader was attempting to launch a new product in its brand line after investing heavily in its development. The product’s strategic plan assumed that the organization would be able to deliver additional services to support the product sale, when in fact, the appropriate enabling processes had not been fully identified, analyzed or articulated. Integrative Strategies helped the client to revisit the primary and supporting capabilities necessary for a successful market implementation.
Integrative Strategies worked with a supplier of laboratory supplies to redefine the contributing elements of its customer service. The client’s strategic plan had failed to recognize some of their underlying strengths. After identifying the processes that leveraged this strength, we helped the client to embed these processes into day-to-day transaction and client contact interactions.